With ongoing handset innovations across are large range of Smartphones Developers are rapidly producing Mobile Sites and Applications tailored specifically to the rich New Media experience. Mobile Developers are engaging in Mobile Advertising a number of ways through their Mobile sites or Mobile applications.
An increasing proportion of Mobile Online traffic is being driven by Mobile Applications as well as being generated by Mobile Sites. For example in the past quarter 61% of iPhone users and 46% of Android users used an app for news and information (Q4-10). Developers are well placed to take advantage of this growth in the Smartphone race to monetise their Site and Application assets.
Likewise Developers are well placed to reinvest in their properties by promoting their propositions using the AdsViaMobile Advertising platform.
Website and Application Developers use AdsViaMobile to monetize their Mobile sites and Mobile applications, and/or to promote their sites or applications.
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